4 Basic Reasons Why Your Business Needs an Online Presence
In today’s world, it is well known among lots of internet users that the internet is the next best, if not first best place, to start and grow a business. Why? Because you can start without investing so much capital.
There are many businesses that started and grew online. Today they are big companies and yet, some still do not have an offline presence. Don’t get me wrong. I’m not saying having an offline presence is wrong. I’m only saying, the in thing today, is having your business online.
But let me ask this question. Has having only an online presence stopped companies from making more profits? Definitely not. In fact, it’s quite the opposite. They are still raking in profit.
Good for us, the online business world has changed for the better. In the past, there used to be barriers, especially for those selling physical products online. But today, you have several fast shipping or courier services that deliver goods in as little as an hour, a day, few days and tops, a week, depending on the distance between seller and buyer.
For those selling e-products and services, it only takes a click of the mouse and wa la! Business is done.
I can boldly say that as a writer/ghostwriter, I have gotten and connected with more clients and readers, and in a way that would never have been possible if I didn’t launch my online presence.
Same goes for a lot of other online sellers, manufacturers, real estate companies, fashion houses, car dealers and MUCH MORE.
Of course, there are those businesses that definitely cannot survive without an offline presence. But definitely, an online presence will give them more exposure, more clients, and more sales.
It is unfortunate that despite the fact that a lot has been said regarding starting a business online, or establishing a web presence for an existing company, a lot of people still think making money online is a farce.
The secret to making it online is research. Just like an offline business, an online business needs in-depth research, time and strategy before kickoff.
If you wake up one morning and jump in, you’ll face struggles; the same struggles a lot of those ahead of you faced.
The difference is, you may eventually get a hang of things and make it online, or you quit, along with the rest who have. No one knows.
That said, now I need you to let me convince you with only 4 basic reasons why your business needs an online platform.
Having an online presence gives you the opportunity to have your product/services in front of thousands of people, and depending on your strategy, millions of people.
These people are mostly from other locations in your state, in a different state, in another country or another continent. They normally shouldn’t know about you and your business. But because you have an online platform you use in promoting your business, you connect with these people and among them, you find your ideal audience, who then move to become buyers and then repeat buyers.
Ever head of the world, “Global Village?” That’s what the Internet has made our world today.
In your normal offline business, you wouldn’t get to be in front of 1000 people at once in a week, let alone millions. So definitely, if your business isn’t online, just imagine all the exposure, healthy relationships and sales you’re missing out on.
The good thing is, you do not have to spend so much setting up your store. You can simply open a free account for your online shop, and start displaying pictures of your goods and services for potential customers. Click here to open a free sellers account.
Not everyone who wants to be an entrepreneur can afford the capital necessary for starting up a good business.
Sure, there are offline businesses you can start without spending a dime, eg, window cleaning, lawn mowing, Errand boy/girl, babysitter, home tutor etc.
However, you and I know that these businesses wouldn’t fetch you the kind of money you’re looking to earn, not even in the long run. Unless of course, you can save up and spend some reasonable money on setting up a nice shop or office space or lecture hall. It still boils down to spending money if you want to set up well.
Furthermore, when you’re offline, you have to spend money on transportation, unless you’re looking to start in your neighborhood. But online, your business is only a click away. And it can reach a lot of people faster than it can offline.
Sure, for an online business, you’ll spend some bucks; what I call “regular pocket change” for initial setup and promo. Some people start with free platforms and then upgrade after they start seeing results, financially.
Now please, don’t get me wrong. I am not asking you to completely dish offline businesses. What I am saying is that when you are just starting out, starting online quickly raises your reach and costs less than it will take you to start offline.
Also, even if you have the money needed to set up or run your business, you still need an online presence if you want to really expand and gain a wider reach.
Online, you can start small and grow. That’s why we are here to help you. On StrangeListing Ent, you can do the following for free:
Upload pictures of your products/services on your free online shop and have people buy from you with ease – You can sign up for a free platform here
Run a bonanza – We have coupon codes feature in each store to help with promotions, price slash, competitions and even giveaways
Promote the links to your products and services online with social media. Each product page has a social media sharing button.
Receive payment from online buyers – You can receive payment for goods and services from buyers all over Africa and the world.
You can travel with your business and still be able to check progress, respond to messages and comments.
This is so because your business is only one click away. It doesn’t matter if you’re using a phone, a tab, a laptop or a desktop, either way, your business will still be available for your audience to read and take action. It is almost automatic.
But if it doesn’t pick off smoothly, then look on the bright side – you made no real losses because you spent nothing to build your platform.
Being online saves you the stress of going out under the hot sun to market your product to individuals who would not really be interested in what you’re selling.
Why are they not interested? Because they do not know you, and therefore have no relationship with you.
The internet has changed marketing for the better. Not only is it keeping you from going under the sun to slave away, fruitlessly, it has tools that are created mainly to make your business and marketing easier.
This opportunity is gold as it brings you in direct contact with those who are interested in buying your product/services. You build a reliable and trustworthy relationship with them and before you know it, they start ordering products and services from you.
I don’t see Konga officials going about on the street advertising their business. I only see them delivering products that have already been paid for.
Stephanie Obi told a story of how her first workshop was empty because she had not built a relationship with her ideal audience. She went out on the street, distributing fliers for a workshop and still it was empty when the day came.
However, after discovering the power of building relationships with her audience online, she presently has over 600 students attending her workshops.
Building your business online gives you ample opportunity to connect with and build your relationship with your ideal audience. You can also communicate directly with potential buyers in the comment section of your product post pages, and a one-on-one phone call discussion.